PHARMACY WEEK 2016
(5 - 11 September 2016)
Theme: Use Medicine Safely
The theme for Pharmacy Week (5–11 September 2016) is “Use Medicine Safely”.
The campaign makes use of a traffic robot design, with each of the three colours signally different aspects of ensuring medication is used safely. Red, entitled "STOP, ask yourself" urges the patient to ensure they understand why they are taking their medicine; orange, entitled "ASK your pharmacist" recommends the patient ask the pharmacist for safety information regarding administering and storing their medicine; and green, entitled "GO, and get well" offers advice to the patient on the safe use and disposal of their medicine.
Posters and pamphlets conveying this message have been developed in English and translated into eight official languages. Artwork will also be available for download from the National Department of Health (NDoH), South African Pharmacy Council (SAPC) and the Pharmaceutical Society of South Africa's (PSSA) websites. The promotional material was developed jointly by the NDoH, SAPC, PSSA and Systems for Improved Access to Pharmaceutical Services (SIAPS) and will be distributed as early as possible, with the aim of making this year’s campaign the biggest and most impactful, yet.
Every pharmacy professional is asked to promote this message in their daily interactions with patients, and to make the most of every opportunity to educate and inform consumers about pharmacy. Please remember to send your Pharmacy Week stories and photos to Elmari.Venter@sapc.za.org. The posters will be tagged so that patients can download the information on their smart phones.
Together, the pharmacist and his/her patient can achieve the optimum pharmaceutical care results!